Kickstarter is the world’s first crowdfunding platform. As of 2022, nearly 21 million people have supported any of more than 544,000 projects launched on the platform. Of these people, over 6.9 million of them have supported more than one project on the crowdfunding site, which is constantly growing.
The tabletop games market has seen a particular increase in interest, and there has been a further increase in projects launched since the beginning of the pandemic.
In this increasingly competitive sector it is important to analyze the market well and take all the necessary steps to better promote your project. In fact, there are many projects that do not reach their funding goal, and when examining these campaigns on reflection they are usually found to have been poorly managed and / or to have ineffectively represented the product.
Beginners often forget a series of very important steps to success, having not yet mastered the “language” of Kickstarter. It should not be forgotten that Kickstarter is a great marketing platform before anything else, and therefore an understanding of effective adverting is essential.
Lunar Oak Studio is your Kickstarter consulting partner for board games or other projects. We assist you from the very first steps of defining your project, through to marketing it in order to raise the necessary funds. This includes taking care of:
For board games in particular: