Graphic and
Artistic Design

Every self-respecting board game must present itself well. As we say in Italy: “anche l’occhio vuole la sua parte”, or “the eye wants its part”. Our studio, which has been dealing with graphic design for over 14 years, knows this very well.

The artistic and graphic portion of a board game are fundamental, but it’s not enough to be a good graphic designer or illustrator to create the right look for a game. It is also important to have the skills to understand the mechanisms in order to bring out the key points of the game, thus conveying the user experience you want to give and the feeling you want to inspire. There is nothing worse than a game with unclear symbols, or graphics that are confusing rather than helpful. Creating a healthy harmony between game design and art design is the first rule of any artist tasked with designing the look of a game.

Next, consider that the graphic / artistic design is what most often conveys the theme of the game, or cements what are normally abstract concepts. Let’s say you have a game where players have to roll dice and place the correct results onto boards: there is a big difference if these boards represent barrels of rum on a pirate ship, or the attack values of the pirate ship. The mechanics are the same, but the setting changes completely. This often translates into defining the selling point of the game, and dictates the target audience for the production.

Art at your service

Lunar Oak Studio makes their graphic designers and artists available to offer help with:

  • Study of the theme
  • Character / environment design
  • Creation of illustrations
  • User experience (UX) design
  • Graphic design
  • Consultancy for the artistic and graphic direction
  • Support for the creation of images aimed at marketing

Contact us for a quote, or even just to have a chat and tell us about your project!